Life Coverage Quotes

Legal

Privacy Policy

Effective date: June 11, 2026

1. Who We Are

Life Coverage Quotes ("Life Coverage Quotes," "we," "us," or "our") operates the website at lifecoveragequotes.org. We are an independent insurance marketing and referral service that connects consumers with licensed insurance professionals and partner carriers and agencies. We are not an insurer, an agency of record, or a financial advisor.

This Privacy Policy describes how we collect, use, share, and protect personal information that you provide when you use our website and submit a quote request, and explains your rights with respect to that information.

2. Information We Collect

Information You Submit

When you complete our quote request form, we collect the information you provide directly, which may include:

  • Age band or date of birth
  • Desired coverage amount and coverage term
  • ZIP code and state of residence
  • First and last name
  • Phone number (mobile or landline)
  • Email address
  • Health status information you choose to share (e.g., tobacco use, general health rating)

Device and Usage Information

When you visit our site, we and our analytics and advertising partners automatically collect certain technical information, which may include:

  • IP address and approximate geographic location derived from it
  • Browser type, operating system, and device identifiers
  • Pages visited, time spent on pages, and clickstream data
  • Referring URL and search terms used to find our site
  • Funnel step progression and form interaction events

Cookies and Similar Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to operate the site, measure performance, and serve advertising. This includes Google Ads tags (including Google's conversion tracking and remarketing tags) which may set cookies on your device and report aggregate conversion events to Google. You can manage cookie preferences through your browser settings or opt out of Google advertising personalization at adssettings.google.com.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Provide estimated rates: To generate illustrative rate estimates based on the information you submit.
  • Connect you with insurance professionals: To share your information with licensed insurance agents, partner carriers, and affiliated agencies so they may contact you about insurance products and provide actual quotes.
  • Marketing and service communications: Consistent with the TCPA consent you provide on our form, to contact you (or authorize our partners to contact you) via autodialed or pre-recorded calls, text messages, and email about insurance products and related services. Consent is not a condition of purchase. You may revoke consent at any time by replying STOP to any text, following unsubscribe instructions in emails, or contacting us at [email protected].
  • Analytics and improvement: To understand how visitors use our site, measure advertising performance, improve our funnel, and optimize user experience.
  • Legal and compliance: To comply with applicable laws, respond to lawful requests, enforce our Terms and Conditions, and protect the rights, property, or safety of Life Coverage Quotes, our users, or others.

4. How We Share Your Information

We may share your personal information with the following categories of recipients:

  • Insurance partners and licensed agents: We share your quote request information with our network of licensed insurance agents, carriers, and agencies who may contact you to provide actual insurance quotes, discuss coverage options, or offer related products. This is the core service we provide.
  • Service providers: We use third-party vendors to help operate our website, store data, send communications, and analyze usage (including database hosting, email delivery, and analytics platforms). These providers process your information on our behalf subject to confidentiality obligations.
  • Advertising partners: We share limited data (such as conversion events) with advertising platforms including Google to measure campaign performance and deliver relevant ads. This may involve use of cookies and identifiers as described in Section 2.
  • Business transfers: If Life Coverage Quotes is involved in a merger, acquisition, asset sale, or similar transaction, your information may be transferred as part of that transaction.
  • Legal requirements: We may disclose information if required by law, regulation, legal process, or governmental request, or to protect our rights or the safety of our users.

Sharing your personal information with insurance partners and advertising platforms as described above may constitute a "sale" or "share" of personal information under certain state privacy laws, including the California Consumer Privacy Act (CCPA). Please see Section 7 below for your opt-out rights.

5. TCPA Consent and Communications

By submitting the quote request form on our site, you provide express written consent under the Telephone Consumer Protection Act (TCPA) to receive marketing communications from Life Coverage Quotes, its affiliates, and its insurance marketing and carrier partners. This consent covers:

  • Autodialed and pre-recorded calls to the phone number you provide
  • Automated text (SMS/MMS) messages to the phone number you provide
  • Email communications to the email address you provide

Consent is not a condition of purchasing any insurance product or receiving any coverage. Standard message and data rates may apply for text messages. You may revoke your consent at any time by replying STOP to any text message, by following the unsubscribe link in any email, or by contacting us at [email protected]. Individual partner communications may have separate opt-out mechanisms.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Quote request data is typically retained for up to 24 months following submission. Analytics data may be retained in aggregate or anonymized form for longer periods. When we no longer have a legitimate business need to retain your personal information, we will delete or anonymize it.

7. Do Not Sell or Share My Personal Information

You have the right to opt out of the sale or sharing of your personal information. To exercise this right, email us at [email protected] with "Do Not Sell My Info" in the subject line. We will honor your request within the timeframe required by applicable law and stop sharing your information with third-party partners for their independent marketing purposes.

Depending on your state of residence, you may have additional rights under applicable state privacy laws, including:

  • California (CCPA/CPRA): Right to know what personal information we have collected and how we use and share it; right to delete your personal information (subject to certain exceptions); right to correct inaccurate information; right to opt out of sale/sharing; right to limit use of sensitive personal information; right to non-discrimination for exercising your rights.
  • Other states: Residents of Colorado, Connecticut, Virginia, Texas, and other states with comprehensive privacy laws may have similar rights to access, correct, delete, and opt out of certain processing of their personal information.

To submit a privacy rights request, email [email protected] and include your full name, state of residence, and a description of your request. We will respond within the timeframe required by applicable law (typically 45–60 days). We may need to verify your identity before processing your request.

Note that when you submit a quote request form, we share your information with licensed insurance partners who receive it as independent data controllers. To exercise rights regarding information those partners hold, you should contact them directly.

8. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission (HTTPS), access controls, and vendor security requirements.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of your information, and we encourage you to be cautious about the information you share online.

9. Children's Privacy

Our website is not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a child under 18, please contact us at [email protected] and we will promptly delete it.

10. Third-Party Links

Our website may contain links to third-party websites or services, including insurance carrier and partner sites. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any site you visit through our links, as we have no control over their privacy practices.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Effective date" at the top of this page. Your continued use of our website after any update constitutes acceptance of the revised policy. We encourage you to review this page periodically.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Life Coverage Quotes
Email: [email protected]

© 2026 Life Coverage Quotes
Privacy Policy Terms & Conditions Do Not Sell My Info

Life Coverage Quotes is an independent insurance marketing service, not an insurance carrier, and is not affiliated with any government agency. We do not provide quotes or bind coverage; estimated rates are illustrative only.

By submitting a quote request you agree to be contacted about insurance products. Not available in all states.

Questions? [email protected]